Why Use UGC?

"Images or pictures must be meaningful for them to be retained."
Freedman & Haber, 1974

User Generated Content helps tackle many communication problems that endless organisations are faced with every day.

Each organisation has a vast repository of knowledge contained within their existing workforce and customers. Implemented in the right way, UGC helps capture that knowledge, share best practice, encourage feedback & development which in turn leads to improved working practices, a greater understanding in the workforce and increased productivity.

Within geographically disparate organisations who face a lack of community engagement UGC can promote shared experiences, staff recognition (by putting names to faces) and create starting points for discussion by encouraging people to participate regardless of their physical location.

Organisations undergoing a period of transformation face a problem where their Leaders appear remote & detached from the workforce, their vision of change can be abstract and workers can be worried about proposed changes. UGC allows leaders to be visible and to present their vision - they become the face of the company. This approach encourages Leaders and the workforce to speak on their own terms, and for all staff to be involved and contribute to change.

What issues to you need addressed? Contact us to find discuss which approach would work best.