Morrison plc asked 55degrees to design and produce videos to support their bids for new contracts. In the last 18 months we have helped them win over £400m of new business. In each instance the customers singled out the videos for praise, stating that it helped them understand the culture and processes of the bidding company. 55degrees now manage a repository of video for Morrison, allowing them to quickly access a rich archive of content for everything from Bid videos to training and induction.