55degrees has worked with Red Bull over a 3-year period. In this time we have supported this fast growing FMCG brand with many forms of rich media. These examples show the diversity of work that Red Bull has commissioned from 55degrees and shows some of the events we have covered for them; from extreme sports, to art exhibitions, to dancing competitions to all-night parties!
The special edition DVD documented the high profile Art of Can exhibition which saw members of the public create artworks from empty Red Bull cans. The results ranged from the amazing to the bizarre and the dvd covers the exhibition and surrounding publicity campaign in full.